Video Production Equipment: The Director’s Cut

August 30, 2009 by admin
Filed under Multi Media, Video Production

The Video Craze – Affordable Video Production Equipment

New technologies in video production equipment combined with the emergence of video—particularly digital video—as an acceptable medium for film has made it possible for almost anyone to become a film director virtually overnight. While the cost of film and film equipment is financially prohibitive, video production equipment is relatively inexpensive and can be mastered quite quickly. While there is a great deal more to the art of film that just having the right equipment, the accessibility of video production equipment has encouraged many amateur filmmakers to give it their best shot. Understanding the basics of video production equipment is the first step to becoming the next Steven Spielberg.

Filming Video Production Equipment

As you prepare to make a video film, it’s a good idea to take stock of your video production equipment required for filming to make sure you have everything that you need. Some common video production equipment products needed for creating a professional looking film include:

* Professional video cameras – From ENG cameras that are slightly larger than your average camcorder to Studio cameras that are connected via cable to dock recorders that do that actual taping, there are many levels of professional grade digital video cameras.

* Stabilization Equipment – Including simple tripods, shoulder mounts, camera dollies and high tech camera cranes, stabilization equipment ensures that the video production is smooth and not shaky. Additionally, stabilization video production equipment can help determine the type of camera shot that is available for a production.

* Film Quality Lighting – Beyond just lights, film quality lighting banks include grip lighting, reflectors, crate grids for lighting effects and scrims to control different aspects of light diffusion.

* Microphone/Audio System – While many video cameras contain a microphone to capture sounds, creating a professional quality video requires separate audio equipment including shotgun mics, audio mixers and pole audio devices.

Editing Video Production Equipment

Once you have your film on video, additional video production equipment is required for editing and finalizing a video into a complete entity. Using professional quality editing equipment can give your video the polished quality that separates it from home video or amateur productions. Typical video editing tools include:

* Video Editing Software – Unlike film, which much be edited manually, video can be edited right on your computer. Using professional video editing software, you can add transitions, trim scenes and put the whole project together seamlessly. Selecting the right video production equipment for editing is critical to the final quality of your video.

* Sound Mixing Equipment – A professional video will use sound mixing equipment to balance volume levels, add ambient noise and include a soundtrack to the video. Additionally, sound mixing can transform the standard video mono-audio into a heightened stereo experience.

* Video Duplication Equipment – Once you film is complete, video duplication equipment will be required for copying and distributing your film. Professional video production equipment will enable copies that maintain the sound and video quality of your master video.

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Tags: film making, produce video, Video Production

Multi-Media Technologies Changing Lives For The Better

August 30, 2009 by admin
Filed under Multi Media

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Multi-media technologies, are a meld of audio, video, and imaging software, used to capture, edit, store, and search, retrieve, transfer, distribute, and access information through multiple means. Hence – the term multimedia.

As these technologies become more advanced and versatile, they’ve enabled content creators to design and facilitate the presentation of information to new levels.

What about the audience? Today’s audience is highly sophisticated, with a bigger appetite for media experiences where fast motion, brilliant color, energy, textures, powerful sounds, and richer content are the order of the day, engaging their senses, and piquing their interest.

The good news is, the use of multi-media technology has gone mainstream. There are many websites which offer free and cheap downloads of multimedia programs to give anyone from the budding filmmaker, teacher, the lawyer, CEO, marketing whiz, and to the homemaker the ability to communicate their ideas, in vivid details, from the big picture to the tiniest details.

Indeed, these technologies permeate our daily existence. And makes it a fair question to ask. “Is there value to be found in using multimedia technologies?” Yes, and here’s why.

In today’s world, information has become the new currency, with many countries scrabbling to move heavily into an information-based society. Technologies such as multi-media software, give an added advantage to it’s’ users, providing them the tools to clearly convey ideas and thus, produce valuable content. That gives them premium importance.

Nevertheless, it may surprise you to know that not only has multimedia technologies revolutionized the way we live, work, create, but it has spawned new industries and killed old ones.

For instance, in the work place, these technologies provide office workers the means to communicate, and collaborate, with colleagues on the other side of the planet, from different time zones, through desktop video conferencing, shared workspace, and multimedia messaging. Companies in fact, purchase multi- media technologies, to provide the employees the ability to create, edit graphics audio and video files, and use these to create presentations, and other work related products.
For one’s entertainment needs, there’s a choice between movies or videos on demand, and pay-per-view, among others. In this instance, multi-media technologies give the consumer the freedom to select what she, or he wants to watch.
For audiophiles, there are many free and cheap software programs, which provide the users the freedom to select the file format, how it will be recorded, and where it will be stored. All you’ll need is a high bandwidth, and the pc equipment to record and capture the audio.
For serious gamer’s multi-media software have created stimulating new games, better quality special effects, richer playing environments, betting/gambling software, multiplayer games, and polling. These technological tools, have accelerated the growth of the video game industry, and expanded research for better computer graphics, simulation, modeling, and artificial intelligence.

Even if you were not a serious gamer, you would greatly appreciate the ability to download interactive video games, while you’re in your pajamas, in the privacy of your home.

Advertising has become intuitive, for as the differences between television and the internet continue to blur, advertisers have turned to interactive infomercials, to get consumers to buy. These tools allow advertisers to track the users’ preferences and create an infomercial especially suited to the users’ needs. Another nifty product is the virtual catalogue, where the customer can inspect the products before purchasing them, in the privacy of their home.

The use of multimedia technologies for home shopping, banking and financial transactions, telephony, medical advice, restaurant or hotel guides, is a commonplace activity for consumers.

Even the way we learn and package information from books, magazines, atlases, and newspapers has improved. One brilliant example is the educational CD Rom. Think about the fact that an entire 32-volume Encyclopaedia Britannica book set can be compressed into two cds.

In retrospect, one can see the world has benefited immensely with the use of multi-media technologies. It has brought humanity closer by making distance a non-issue, freedom of choice a reality and the conveyance of ideas, more precise.